FACTHECK
Truth
Against a world where misinformation moves faster than verification.
Our thesis
Technology should protect the things that make us human.
As the world changes faster than ever, the things we rely on — truth, fairness, our livelihoods, our loved ones — get harder to protect. We build the AI that guards them.
The belief
A risk worth naming is a product worth building.
Most companies start with a market. We start with something at stake. Every SafeguardAI product traces back to a real moment where a founder watched something important slip — a relationship breaking down, a creator getting shortchanged, a parent living alone, a lie outrunning the truth — and decided to build the safeguard.
That's the discipline. If we can't name what a product protects, we don't build it.
What each product safeguards
MEEDI8
Resolution
Fair outcomes for disputes, without the cost and conflict of escalation.
EARNR
Livelihoods
Income that's transparent and fair for the creators who earn it.
MIRA
The people we love
Independence and safety for those who want to stay in their own homes.
How we build
AI inside the products — and inside the studio.
We use AI not only as the engine of our products, but as the way we research, design, prototype and ship them. It's how a small, founder-led team in London carries a four-product portfolio across four markets — and still moves faster than companies many times our size.
- Start from a real, lived need — never a trend
- Make trust and safety the constraint, not a feature
- Ship early, learn in the open, improve weekly
- Share infrastructure so every product compounds the last